THE 10TH ANNUAL / DALLAS, TX / SEPT 25, 2026
Don't wait for permission to be heard.
Legacy media won’t tell your story. Big tech buries it. AMM-Con is the one-day workshop where pro-2A creators learn to reach people directly and build the alternative.
SIGN-ON
Every other media conference treats your Second Amendment views as the thing to hide.
Here, they’re the whole point. And you finally learn how to be heard.
It started in 2017, when journalist Gail Pepin was frozen out of a podcasting conference for the beat she covered. She built her own room instead. A decade later the Second Amendment Foundation backs it, and it opens the Gun Rights Policy Conference each year.
Newsroom veteran or first-timer with a phone, there’s a seat for you. Bring your convictions. Leave with a playbook.
PAST SPEAKERS
The voices behind the alternative.
Selected speakers
on the bill
THE CURRICULUM
One day. The whole signal chain.
06 Modules
PITCH
Get coverage
Get editors to say yes. The subject line, the hook, the follow-up.
AUDIENCE
Grow your reach
Build a following that shows up, shares, and sticks around.
INTERVIEW
Run the room
On camera or off, get the answer that makes the story.
AI
Work faster
Put AI to work in your workflow without losing the plot.
LEGAL
Cover the courts
Report on Second Amendment cases in plain English.
BRAND
Build your name
Become a voice people trust and come back to.
THE 2025 PROGRAM
What the day looks like.
Annual edition
Packed day of training
Media creators in the room
Backed by the foundation
SOUNDBITE
CHARLIE COOK / COMMITTEE CHAIR · RIDING SHOTGUN WITH CHARLIE
BUILD THE ALTERNATIVE
Get in the room. Tell your story.
Register for AMM-Con 2026, or help keep the signal on for the next creator.