THE 10TH ANNUAL / DALLAS, TX / SEPT 25, 2026

Don't wait for permission to be heard.

Legacy media won’t tell your story. Big tech buries it. AMM-Con is the one-day workshop where pro-2A creators learn to reach people directly and build the alternative.

SIGN-ON

Every other media conference treats your Second Amendment views as the thing to hide.

Here, they’re the whole point. And you finally learn how to be heard.

It started in 2017, when journalist Gail Pepin was frozen out of a podcasting conference for the beat she covered. She built her own room instead. A decade later the Second Amendment Foundation backs it, and it opens the Gun Rights Policy Conference each year.

Newsroom veteran or first-timer with a phone, there’s a seat for you. Bring your convictions. Leave with a playbook.

PAST SPEAKERS

The voices behind the alternative.

Selected speakers

Michael Schwartz

Keynote · Gun Owners Radio

Charlie Cook

Riding Shotgun With Charlie

Amanda Suffecool

Eye on the Target Radio

Mark Smith

Four Boxes Diner

Michelle Cerino

The Women’s Gun Show

Lee Williams

The Gun Writer · SAF

Jarrad Markel

Audience Growth

+ Many more
on the bill

2026 SPEAKERS

The voices behind the alternative.

Hover or tap for bios

Mark Keefe

Keynote · NRA Publications Editorial Director

Mark Keefe

Mark A. Keefe IV has spent decades in the shooting sports and firearms journalism. He joined the National Firearms Museum in 1988, moved to American Rifleman in 1991 and became editor-in-chief in 2003. A shooter, hunter, collector and instructor, he created and hosts the award-winning American Rifleman Television.

Robyn Sandoval

A Girl & A Gun

Robyn Sandoval

President and CEO of A Girl & A Gun, the nation's largest women's firearms training organization, and owner of the Women & Guns podcast and magazine. She has appeared on the cover of TIME, sponsored Supreme Court amicus briefs, testified in federal firearms litigation, and received SAF's Defender of Liberty Award.

Rich Yumul

Gun Owners Radio · 1791 Group

Rich Yumul

AI is 2A media's newest problem: use it wrong and you lose your credibility. Rich Yumul works the builder's side of it. He started building web pages when Mosaic was the browser du jour, founded the 2A agency 1791 Group, and is Executive Producer of Gun Owners Radio. At AMM-Con he helps 2A media use AI and keep their credibility.

Mark Smith

Four Boxes Diner

Mark Smith

Constitutional lawyer and host of the multi-award-winning Four Boxes Diner YouTube channel. A New York Times bestselling author and frequent Fox News guest, his books include “ISRAEL DISARMED,” “DISARMED,” “First They Came for the Gun Owners” and “#Duped.” Visiting Fellow at Oxford and Senior Fellow at Ave Maria School of Law.

Cam Edwards

BearingArms · Cam & Company

Cam Edwards

Editor of BearingArms and host of the long-running Cam & Company podcast. He pioneered online video coverage of Second Amendment issues in 2004 and has become one of the most respected commentators in the space, named SAF's Blogger of the Year and Journalist of the Year. He also serves on the board of CCRKBA.

Stephen Gutowski

The Reload

Stephen Gutowski

Stephen Gutowski has been writing about guns and politics since he founded his first publication in 2009. He is a credentialed member of the United States House of Representatives Periodical Press Gallery. Alongside his own publication, The Reload, he is a contributing writer at The Dispatch.

William Kirk

Washington Gun Law

William Kirk

A practicing criminal defense attorney in Washington State, named to the state's Super Lawyers list every year since 2002. He is president of Washington Gun Law, and his YouTube channel of the same name has become one of the most reliable sources on Second Amendment litigation and legislation.

Dan Wos

The Loaded Mic · GOA

Dan Wos

A national Second Amendment advocate, spokesman for Gun Owners of America and author of the “Good Gun Bad Guy” book series. He is a contributing writer for AmmoLand News and hosts The Loaded Mic podcast.

Jake Wiskerchen

Walk the Talk America · Zephyr Wellness

Jake Wiskerchen

Licensed as a marriage and family therapist in Nevada, where he lives with his wife, two boys and three dogs. He owns and operates Zephyr Wellness and hosts the Noggin Notes and Guns & Mental Health podcasts. Lifelong San Francisco Giants fan, avid homebrewer and self-described below-average Mario Kart driver.

Christopher Swainhart

GunStuff TV

Christopher Swainhart

From snapping his first photos at age three in his dad's darkroom to jet-setting across the globe as an acclaimed cinematographer, Christopher Swainhart has captured it all. Producer of GunStuff TV for the past 10 years, with hundreds of commercial projects for international brands. A Run and Gun competition junkie who loves filming shooters in action.

Jason Oliver

Texas Gun Vault

Jason Oliver

Jason Oliver runs Texas Gun Vault, a channel known for pragmatic, no-hype long-form reviews of firearms, suppressors and EDC gear alongside Second Amendment news and commentary. YouTube demonetized him in 2022 and deleted the channel twice before admitting the takedowns were a mistake. He is still publishing.

+ DON'T MISS
AMM-Con 2026!

THE CURRICULUM

One day. The whole signal chain.

06 Modules

PITCH

Get coverage

Get editors to say yes. The subject line, the hook, the follow-up.

AUDIENCE

Grow your reach

Build a following that shows up, shares, and sticks around.

INTERVIEW

Run the room

On camera or off, get the answer that makes the story.

Work faster

Put AI to work in your workflow without losing the plot.

LEGAL

Cover the courts

Report on Second Amendment cases in plain English.

BRAND

Build your name

Become a voice people trust and come back to.

THE 2025 PROGRAM

What the day looks like.

09:05Pitch Sheets & Earned MediaAmanda Suffecool

11:00Turning Strangers Into Raving FansJarrad Markel

13:45How to Report on 2A Court CasesMark Smith

15:00The AI Debate: Where Media Is HeadedTodd · Suffecool · Williams · Walters

16:00Keynote: Walk Softly & Carry a Big PodcastMichael Schwartz

Sponsors Committed to Advancing 2A voices

10th

Annual edition

Packed day of training

150+

Media creators in the room

SAF

Backed by the foundation

SOUNDBITE

"AMM-Con brings together voices from every corner of the media world to tell stories that land."

CHARLIE COOK / COMMITTEE CHAIR · RIDING SHOTGUN WITH CHARLIE

BUILD THE ALTERNATIVE

Don't wait for permission to be heard.

Every other media conference treats your Second Amendment views as the thing to hide.

The voices behind the alternative.

The voices behind the alternative.

Mark Keefe

Mark Keefe

Robyn Sandoval

Robyn Sandoval

Rich Yumul

Rich Yumul

Mark Smith

Mark Smith

Cam Edwards

Cam Edwards

Stephen Gutowski

Stephen Gutowski

William Kirk

William Kirk

Dan Wos

Dan Wos

Jake Wiskerchen

Jake Wiskerchen

Christopher Swainhart

Christopher Swainhart

Jason Oliver

Jason Oliver

One day. The whole signal chain.

Get coverage

Grow your reach

Run the room

Work faster

Cover the courts

Build your name

What the day looks like.

Sponsors Committed to Advancing 2A voices

Get in the room. Tell your story.